Empowering Girls: Spotlight on hey Lucy Jane

I am a strong advocate for letting kids choose what toys they want to play with and not labeling them as “girly” or “for boys only”. Kids should feel empowerment, building their confidence through the choices that they make. This also applies to how they want to dress.

I am very excited to introduce Lori Grow, the owner and creator of hey Lucy Jane, who is helping to empower little girls.


The inspiration for hey LUCY JANE and for the products we sell, first came from my frustration over the available clothing items for my two little girls, as well as the saturation of princesses in mainstream clothing stores. I was constantly finding myself drifting into the boys section of stores and wondering why they get all the cool shirts. I was also frustrated as to why we were constantly teaching our little girls to worship princesses. I understand that little girls are cute, sweet, and pretty as a princess – but shouldn’t we also be teaching them that they are brave, tough, strong, tenacious, athletic, and fearless as well? My goal is that these shirts are not only something neat to wear, but collaboration with other organizations to empower girls at a young age.


About Lori:

I was born and raised in Huber Heights, Ohio and graduated from Miami University with a degree in Secondary Math Education. From there I spent a few years in Chicago before getting married and moving to San Diego. My husband and I lived in Ocean Beach (a small beach community) for 8 years! I continued to teach high school math and coach basketball and cross country until I became a mom. Both of our girls were born in California, but we have recently relocated to Nashville, Tennesee to be closer to our extended family.

Check out all the products at heyLucyJane.com and follow on Facebook, Twitter and Instagram.

In celebration of Child Life Month, Lori will be giving away one “Brave” or “Strong” t-shirt to a lucky winner. Check out the original post “Accessorizing Your Tough Little Girl: Giveaway” to enter.

tough girl giveaway


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